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{"id":6264,"date":"2021-06-24T18:01:27","date_gmt":"2021-06-24T18:01:27","guid":{"rendered":"https:\/\/dev.paymentsway.co\/?p=1936"},"modified":"2024-01-17T16:36:46","modified_gmt":"2024-01-17T16:36:46","slug":"que-es-y-como-funciona-una-pasarela-de-pago","status":"publish","type":"post","link":"https:\/\/paymentsway.co\/que-es-y-como-funciona-una-pasarela-de-pago\/","title":{"rendered":"\u00bfQu\u00e9 es y c\u00f3mo funciona una pasarela de pago?"},"content":{"rendered":"\n

De eso se trata una pasarela de pago<\/strong><\/a> en el mundo virtual: est\u00e1n creadas para cifrar informaci\u00f3n sensible, como la que manejan las tarjetas de cr\u00e9dito, con el fin de respaldar las transacciones entre los clientes y los vendedores de manera segura. Sirven para facilitar de manera r\u00e1pida y confiable las transferencias entre un portal de pago virtual y los procesadores de Interfaz o los bancos adquirientes.<\/p>\n

\u00bfC\u00f3mo funciona?<\/b><\/p>\n

Al momento de generar una compra, cuando el cliente ha ordenado un producto de\u00a0 un vendedor que tiene activada una pasarela de pago<\/strong><\/a>, los pasos que procesan dicha transacci\u00f3n son:\u00a0<\/p>\n

    \n
  1. Cuando el cliente ha emitido la orden de compra, \u00e9l o ella ingresa la informaci\u00f3n de su medio de pago, por ejemplo de su tarjeta de cr\u00e9dito para hacer el pago.<\/li>\n
  2. La pasarela de pagos<\/strong><\/a> entra a procesar dicha transacci\u00f3n, donde se comunican el Banco Emisor, el Banco Adquirente, la Franquicia de la tarjeta y el procesador, para llevar a cabo dicha transacci\u00f3n. Esto es un proceso que tarda entre unos segundos a pocos minutos.\n
      \n
    • Es importante tener en cuenta que la transacci\u00f3n y su informaci\u00f3n son cifradas, y cuenta con los protocolos de seguridad para garantizar el uso adecuado de tu informaci\u00f3n.<\/li>\n<\/ul>\n<\/li>\n
    • Una vez aprobada la transacci\u00f3n, la tienda donde est\u00e1s comprando es informada, para proceder a la entrega del producto o servicio adquirido.<\/li>\n
    • Para el caso en el que la transacci\u00f3n es rechazada, esto puede suceder por diversas razones, entre las que encontramos fallas en la comunicaci\u00f3n en el momento de la transacci\u00f3n, intermitencia de la operaci\u00f3n, problema con el medio de pago, entre otros.<\/li>\n<\/ol>\n

      \u00a0<\/p>\n

      Asegura la experiencia:<\/b><\/p>\n

      \u00bfSab\u00edas que un cliente satisfecho est\u00e1 15% m\u00e1s dispuesto a volver a comprar en ese lugar que le dio una buena experiencia?\u00a0<\/p>\n

      Las experiencias al momento de pagar impactar\u00e1n la actitud que tienen tus clientes con tu producto o servicio: puede que lo que vendes sea de excelente calidad y resuelva sus necesidades, pero si el pago es un problema, puede que tus clientes ni siquiera lleguen a disfrutarlo porque no se sintieron seguros al momento de pagar o porque los obst\u00e1culos evitaron la compra.\u00a0<\/p>\n

      Hacer que la experiencia de pago sea agradable y descomplicada para tus clientes le abrir\u00e1 las puertas a tu negocio de par en par, porque eso no s\u00f3lo significa clientes que te volver\u00e1n a comprar sino que recomendar\u00e1n tus servicios a sus conocidos, lo que significa m\u00e1s ventas para ti.\u00a0<\/p>\n

      En Payments Way <\/b>hacemos posible que tus puntos de ventas en el mundo virtual generen una experiencia confiable para tus clientes.\u00a0<\/p>\n

      \u00a1Juntos somos el mejor equipo!<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

      \u00bfHas entrado a una tienda virtual \/ E-commerce, donde al momento de pagar te ofrecen diversas formas de pago? <\/p>\n","protected":false},"author":1,"featured_media":6265,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/paymentsway.co\/wp-json\/wp\/v2\/posts\/6264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paymentsway.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paymentsway.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paymentsway.co\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paymentsway.co\/wp-json\/wp\/v2\/comments?post=6264"}],"version-history":[{"count":1,"href":"https:\/\/paymentsway.co\/wp-json\/wp\/v2\/posts\/6264\/revisions"}],"predecessor-version":[{"id":6565,"href":"https:\/\/paymentsway.co\/wp-json\/wp\/v2\/posts\/6264\/revisions\/6565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paymentsway.co\/wp-json\/wp\/v2\/media\/6265"}],"wp:attachment":[{"href":"https:\/\/paymentsway.co\/wp-json\/wp\/v2\/media?parent=6264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paymentsway.co\/wp-json\/wp\/v2\/categories?post=6264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paymentsway.co\/wp-json\/wp\/v2\/tags?post=6264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}